Category Archives: Viral Trends

Social Media Shaming Videos: Discipline For A Digital Age?

There seems to be a growing trend of parents using social networking sites and viral videos to embarrass, shame, and punish their children’s actions. Over the past few years we have seen kids holding signs on sites like Facebook that share details about their wrong-doings, parents smashing their belongings, and other form of new-age punishments meant to keep unruly children in check.

One of the latest viral videos to hit the net features a tween boy named Alex that is having an epic meltdown in the backseat of a car. The 3:00 minute video starts with a screaming child wanting to go home because his older brother had counseling and he didn’t want to go. The mother tells him that nobody is home to watch him so he proceeds to get even more erratic. The unbuckled child goes wild in the back seat before attacking the mother and even grabbing the steering wheel. His older brother laughs and taunts the boy as they threaten to ground him and put the video on Youtube. The situation escalates to the point of endangerment to not only the people in their vehicle but any other vehicles around them as seen in the video below that has gotten over 8 million hits on the original post in less than 2 days:

The real question about this practice is do people really know enough to understand the repercussions of placing things like this online? Could this viral video stick with him for life? What will his peers reactions be? Will it hinder his future job applications or school acceptance chances? This practice makes people in older generations very happy that there was no such thing as Youtube or Facebook during their wonder years. Whatever is placed online lives in cyberspace forever. This is a lesson we are all learning, some people the hard way.

As social media & digital marketers we’re always looking for viral content and ways to create it. It will be interesting to see what other trends become the norm in the upcoming years of our digital world discoveries.

Middle Eastern Activists Urge Social Media To Take #BurnISISFlagChallenge

Lebanese Activists Challenge World To #BurnISISFlagChallenge

Three anti-Islamic State, teenage activists in Beirut have created a growing social media trend that they hope will rival the popular #IceBucketChallenge by setting fire to an Islamic State flag in the middle of Sassine Square in Lebanon’s capital Beirut and posting it for the virtual universe.


Photo via New York Post

Not long afterwards another young activists began posting footage of themselves on their Youtube account BURN ISIS burning the IS flag and captioned it: “I nominate the whole world to #BurnISISFlagChallenge You have 24 hours – GO!!”. After some comments expressing concern over some of the language on the flag being burned the group added this to the description of the video: “note: ISIS are not ISLAM nor do they represent ISLAM and muslims.”.

Lebanese justice minister Ashaf Rifi has spoken out against flag-burners threatening that they should face “the sternest punishments.” There are some Lebanese government officials that are supportive of the flag burning challenge. Ibrahim Kanaan of Lebanon’s Change and Reform group in their parliament has offered representation to the teenagers if they are charged with a crime for burning the flag.


Social Media Challenge #BurnISISFlagChallenge


Middle Eastern Activist’s Social Media Challenge Spreads Around The World

Word of the #BurnISISFlagChallenge has began spreading quickly on Twitter, Facebook, & other social media accounts. This challenge has not only spread to the citizens of Lebanon and the Middle East, it is also slowly gaining popularity in other countries such as Mexico & the United States where some people are printing out images of the flag in order to burn the image.

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ISIS has been known in the media to be more involved in the social media world than any extremist organization to date. Their use of these tools shows the darker applications for web technology through the spreading of terror and hate.

The Future Of Human Communication

It is amazing how quickly the world of social media can spread a trend to unite like minds and challenge ideals. Before the Internet became the communication tool that it is today a challenge like the #BurnISISFlagChallenge or the #IceBucketChallenge would have taken months or years, if ever at all, to spread as far as it can in just a few days. The future of news, media, and activism will continue to become more intertwined with the unfiltered voices that tell their stories online.