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Marketing Your YouTube Videos With Google AdWords | Free Video Tutorial
Do you have a video that you want to share with everyone? What’s the best way to get your video to gain real YouTube views? One of my favorite methods is to use video campaigns with YouTube & Google Adwords. Check my free video tutorial below. You should have a Youtube & Google Adwords account with your video uploaded before starting this tutorial and a working knowledge of creating ads with Adwords.
The transcription is also included in case you want to follow along. Please comment if you’d like to see me create more free video tutorials and let me know what you’d like to learn how to do in digital marketing, seo, or other promotions next.
TRANSCRIPTION:
So you have a great video and you want everyone to see it. But how do you market your videos online?” Hi, I’m Ally and today I’m going to walk you through paid video promotions” through YouTube and Google Adwords. There are different types of ads that can be used for video promotions. You can choose to have your video show up in search engine results, run directly after selected content, or be played as an ad at the beginning of other videos. Before we get started make sure you have both an Adwords & Youtube account with your video uploaded and ready to go.
Let’s go to your Google Adwords account and log in (“www.adwords.google.com“). Click the down arrow on the Campaign tab and select “Online video”. We are now on the “create a new video campaign” page. From here we will set up our ads & connect our YouTube account to our Adwords account. Connecting accounts gives us extra features and more specialized reporting to monitor our ROI or return on investment.
Let’s get started by clicking on the “Linked YouTube accounts” option under the Shared Library tab on the left hand side. When you land on the “Link A YouTube Channel” page, click on the large blue button that says “Link Your YouTube”. This will pull up a window with two linking options. We can either link to our personal YouTube account or link to someone else’s. For this example I’m going to be using one of my own YouTube accounts so I’ll select the first option and click “Go to YouTube. Since we’re already logged in to YouTube it’s going to direct us right into the “Link an Adwords for video account” window.
Our first action will be to name our Adwords in case we ever need to link multiple accounts. For the purpose of this demo I’m going to name mine “Demo Feb 2015”. Below this box you will see three permissions options. Leaving all three of these boxes checked will give us the most opportunity to promote and monitor our ads. Read each option and make sure that it aligns with your campaign goals. After you have decided on your permissions click the “Finish” button but don’t close that window quite yet.
Before closing it, scroll down to the “Account name” section of the page and verify that your Adwords account was added correctly. If it was, you will see the name of the account listed with your customer ID, permissions, & options. If your account is listed here close out the window and go back to the Adwords tab. Select the “Done” button from the “Link a YouTube channel” prompt. Your channel and permissions should show up in a list at the bottom of the next page like this. Good job, your Youtube account is now linked to Adwords.
Let’s create our first video ad.
We’re going to go back and pick the “All Video Campaigns” option on the left side navigation. Your browser will be directed back to the “Campaign” option or it could show you the “All Video Campaigns” view.
Now we’re in the ‘New Video Campaign” wizard. Our first step will be to add a name, description & budget. Our ad costs will be determined by how many views our video receives. As a general rule you will end up paying 5 to 7 cents per YouTube view. Knowing this will give you a better idea of how much you want to spend per ad so that you can set your budget accordingly. Enter your budget amount in this box and let’s continue on.
For our next step we will be choosing which YouTube Networks we want to use. YouTube Search, will show our ads when people are searching for videos. “Youtube Videos” will show our ads at the beginning of other videos. The final option “Include in the Google Display Network” will list our video’s ad on sites that aren’t YouTube also. For this example I am going to leave all of these boxes checked. If you decide that one or more of these options aren’t for you, unclick the box or boxes and we’ll move on to location targeting.
In the Languages & Locations section we are going to specify the location of the audience we want our ads to be shown to. We always want be as specific as possible. If you are running a national or international campaign you can still target areas that you are most interested in. Being too broad with your choices can really hurt how effective your ads will be. For my ad, I’m going to select the United States & Canada. Enter your desired location in the box below and your ads will only be shown in those locations. Let’s select our desired language and move on to creating the ad to display.
Let’s copy our video url from YouTube and paste it in this box. A preview of your video will appear so that you can confirm that you put in the correct link. If you accidently put the wrong one in use the “Change Video” option and find the correct link.
Next on our list is selecting our “Ad Format”. We can choose between default ads or ads optimized for mobile devices. Since we aren’t focusing on any mobile app or site let’s choose the default option.
It’s time to select the type of video display we want our ad to have. For an “in-stream video” display this will show our ad at the beginning of other people’s videos that are related to whatever your video is about. For example if I was trying to sell pet products I would focus on pet videos to run my ads in front of. If we select this option a person would have to watch at least 30 seconds of our ad before being able to continue to the original video that they want to watch. If someone skips our ad before the 30 seconds is up we wouldn’t be charged for that view. People’s attention spans are dwindling more and more each year. It’s a good idea to keep your ads as short and sweet as possible. Anything over 30 seconds is probably overkill. The next option is an “In-Display” ad. These are ads with your video’s thumbnail, header, & description that will show up in searches that match your desired keywords.
For this example I’m going to use the “in-display” option. Fill in your ad information by creating a description and title with phrases and words relevant to your ad campaign.
Once we’ve created our ad we’ll choose our landing page, either our YouTube channel page or the YouTube page for the video. Sending people directly to your video’s page is the best option for direct promotion of our main video. Once someone clicks on our ad they will be directed to the page where our video will begin playing automatically.
Pick a name for your ad and then select Save & Continue. From this point you will be selecting targeting options as you do for all of your other ads. Once this is completed your ad is ready to go. Don’t forget to test out different ads and monitor your analytics to see what options work best for your video.
Thank you so much for joining me today. I hope that this video has helped you understand a great method for marketing your Youtube Videos.
Digiorno’s #WhyIStayed #WhyILeft Social Media Disaster
Twitter and Facebook alike are trending with the hashtags #WhyIStayed & #WhyILeft. The trend is in response to Ray Rice domestic abuse tape being released this week and the response of his now wife, Janay Rice on social media. Janay, the victim of the video, expressed the following statement on her Instagram account this morning:
“I woke up this morning feeling like I had a horrible nightmare, feeling like I’m mourning the death of my closest friend,” Janay Rice wrote. “But to have to accept the fact that it’s reality is a nightmare in itself. No one knows the pain that [the] media & unwanted options from the public has caused my family. To make us relive a moment in our lives that we regret every day is a horrible thing. To take something away from the man I love that he has worked his ass [off] for all his life just to gain ratings is horrific.
“THIS IS OUR LIFE! What don’t you all get. If your intentions were to hurt us, embarrass us, make us feel alone, take all happiness away, you’ve succeeded on so many levels. Just know we will continue to grow & show the world what real love is! Ravensnation we love you!”
After her post the world of social media began weighing in on the victimization on domestic violence through the trending hashtags #WhyILeft & #WhyIStayed. Both male and female participants shared their stories of survival with the social media universe. These personal stories have given everyone a glimpse into the mind of not only the abused, but the mind of abusers also.
Here are some of the responses:
Social media trends like #WhyIStayed & #WhyILeft hold a lot of power if they are used correctly. Unfortunately for someone at Digiorno Pizza it can also be a super fast way to anger your fanbase if used incorrectly. As pictured below, someone from Digiorno made the mistake of tweeting out an extremely inappropriate response to the #WhyIStayed #WhyILeft hashtag trend. The tweet stated: “#WhyIStayed You had pizza.”.
Twitter users were less than thrilled with the company for trying to promote a product by hijacking a personally touching subject. Some users even went so far as to try to oust the individual responsible while others commented on the harsh backlash that the Digiorno social media team was facing.
The Internet can be a very unforgiving place. Anyone working in social media can empathize with the social media team over at Digiorno today. By trying to save a few minutes on researching a hashtag, because of 140 characters or less, a person could be looking for new employment by tomorrow. Whomever is responsible has been working overtime to try to make things right. Everyone that has tweeted about the mistake has received a personalized apology from the companies Twitter page. Hopefully for this management team, a little groveling can go a long way. You can guarantee that this person will never post about a hashtag again without a lot of research.
Social Media Outcry Causes NFL To Change Policies | Ray Rice Domestic Violence
NFL commissioner Roger Goodell admits that he got Ray Rice’s two-game suspension wrong. (Rob Foldy/USA TODAY Sports)
The NFL is in the social media spotlight again but not for the reasons they would like to be. Baltimore Ravens running back, Ray Rice, previously had received a two week suspension for a domestic violence incident involving his then fiancee, Janay Palmer. Rice was arrested on assault charges following a February 15th altercation in New Jersey in which he had allegedly struck Palmer so hard that he had knocked her unconscious in an elevator.
After his menial punishment was handed down from the NFL people took to social media to relay their dismay and anger over the two week suspension. Many compared the incident with that of another player for the Browns, Josh Gordon, that was suspended for an entire year for smoking marijuana.
While the NFL did not extend Rice’s suspension all of the negative feedback has made them reconsider their policies on domestic violence. Weeks after the incident Roger Goodell, Commissioner of the NFL, revealed a new domestic violence policy.
Six games for a first offense. A lifetime ban for the second.
Ray Rice, Baltimore Ravens running back and his wife, Janay, during an NFL football news conference Friday, May 23, 2014 (AP Photo/Patrick Semansky) (Patrick Semansky)
This week, months after the abuse, the tape of the altercation between Rice & Palmer was released on TMZ’s Sports website. In the video, as seen below, Rice and Palmer can be seen having a small argument outside in the hall. They step into the elevator and Rice swings at Palmer. She races towards him and he punches her before she falls into the floor, knocked out cold. He can then be seen trying to drag her limp body out of the elevator. Security shows up a few moments later as she lies face down on the floor. He tries to revive her over and over again. She barely moves.
The release of this horrific tape brought this issued statement from the NFL, which claims they had not seen the video previously:
“We requested from law enforcement any and all information about the incident, including the video from inside the elevator. That video was not made available to us and no one in our office has seen it until today,” the NFL said in its statement.
Goodell says that now that he has viewed the new evidence in the Ray Rice case he admitted that he “didn’t get it right” with Rice and that he has decided to triple his original suspension adding five more games on top of the game that he missed Sunday in the opening NFL season weekend.
“In business and in life, we look to get better as we moved forward,” Amy Trask, the former Oakland Raiders CEO, told USA TODAY Sports. “Just because it wasn’t in place before, isn’t it great that it is now? People should step back and say we have a chance to do it better. That’s what Roger has done.”
Although Rice has avoided any type of incarceration for the abuse, the Ray Rice case just goes to show how important social media has become in giving the everyday person a voice. If complaints from fans can change an organization that is as big as the National Football League we can only imagine how much effect social media can have on smaller, more intimate corporations.
**UPDATE**
The Baltimore Ravens have just announced that they have cut Ray Rice from their NFL team after the release of the video of him knocking out his now wife. Rice has also been suspended from the National Football League, indefinitely. The fans have spoken their distaste for the player all over social media and the NFL is listening.
Puppy Abuse By Child In Flint, MI Exposed By Facebook Video
A family in Flint, MI is under investigation today after a neighbor posted a video on social media of their young child abusing a puppy. In this video, posted below, you can see the boy, aged around 3-5 years, grab the puppy multiple times and throw him or her into the road, the puppy escapes for a few seconds as a car passes. Once caught, the boy brings the puppy back and begins throwing it in the center of the road again. After each throw the boy looks down the road as if he is watching for a car enthusiastically. The puppy limps back up the driveway multiple times only to be grabbed back up and tossed roughly into the middle of the pavement. The neighbor that shot the video, Karl Collyer, can be heard telling the boy to “knock it off” as it sounds like a car is approaching. The child then drops the puppy and runs away and back into his home.
This video has gone viral with over 7000 shares and has gained attention from all over the world. A flood of concerned people have been writing, calling, and posting on the local law enforcement’s social media pages. It has also sparked an online petition calling for banning the abusive boy’s family to own pets which has over 2000 signatures so far. As a result, the puppy was removed from the home along with four other dogs. Neighbors commenting on the original posts have brought into question other abuses in the home directed towards the child. Another post states that the people in the home had pulled a gun on Karl Collyer previously when he had confronted them. The police investigation will be able to address these concerns.
Sheriff Robert J. Pickell, current Sheriff of Genesee County, placed this statement on his Facebook page today regarding the incident:
“Today my office became aware of a young boy in the city of Flint who was seen repeatedly picking up a small puppy and throwing the puppy into the road in front of oncoming traffic. Thankfully the puppy was not injured. I ordered that the dog be held at Animal Control over the weekend while we investigate. I anticipate being able to turn over our investigative evidence to the Prosecutor’s office on Monday so that appropriate charges relating to animal cruelty can be filed. Once our investigation is completed I hope to be able to see this puppy be adopted into a safe and loving home. No animal should ever be treated in this manner.”
Sherrif Pickell’s post has gained comments from all over the United States and has even brought attention from abroad with comments from Italy, Australia, and Scotland. The small town Sheriffs office is about to be made very aware of the power of social media with the thousands of people watching and following this story. People are concerned not only for the puppy but for the emotional well-being of the child. Many are asking for the child to be removed from the home as well until an investigation of his home life can be evaluated.
“I just couldn’t believe my eyes,” says Pickell. “When you see the way he picked this puppy up and threw it again and again and again, you know it just didn’t start.” The child’s grandfather, Kevin Stange, is the owner of the puppy. “We can’t allow a little puppy to be treated like that. He also has two more dogs,” says Pickell.
Without the concern of Karl Collyer and the fast spreading nature of social media this puppy and child’s fate may have never come into question. The power of viral content online is only in it’s earliest stages of being recognized. It will be exciting to witness what the future of technology holds for our ever-evolving world. What effect do you think that social media will have on exposing abuse in the upcoming years?
**UPDATE**
In response to the outpouring on social media about the young boy throwing the puppy into the middle of the road. Karl Collyer posted this update on his facebook page yesterday about the Kevin Stange, the grandfather that lives with the young boy:
“Yes Kevin Stange is in Jail pending trial for a totally unrelated charge of Felon with a Gun.
If you live in my Neighborhood you would be appalled by Kevin Stange’s behavior for my last 2-1/2 years and other neighbors even longer. You have your aggressive people then you have your bullies. Kevin is a Domestic Urban Terrorist.
I will be posting a series of Videos to show you daily life on Belle Ave as an Enemy of Kevin Stange.
Every day he will drive by making loud obscenities and rude comments to the neighbors or me with no stopping it from Flint Police Department. His Buddy Flint Police Officer Summers who in my opinion is corrupt did not handle the calls regarding Kevin correctly. I get along with all my neighbors and everyone gets along with everyone else, except Kevin. Hopefully we can put this in our rear view mirror and make FLINT BETTER.
Flint 911 is a tragedy with a lot of 8 hour response times or no responses at all which include false incident logs of no call back answer or no one home excuse list. Officer Summers was always on majority the responding Officer that got nothing done.
I am pushing for an Common Mutual Aid Package for Police Services with other Departments (MSP, GenCo Sheriff and others.) There will be a need in cost sharing. Eliminate the Flint 911 immediately and transfer to Gen Co 911 Services for proper police respose. No more 911 operators saying “we will be out” with no response. IT WILL COST MONEY BUT THIS IS NOT WORKING.
“THE BUCK STOPS HERE” IS THE NEW SLOGAN FOR FLINT 911 calls. Anything less is unacceptable. FLINT cannot recover without proper Police services.
I will be contacting Governor Rick Snyder this week. I need your guys Help to Make Flint Better.”
It has been reported that arrangements are already being made to get the 4-year-old boy that tossed the puppy into the middle of the road professional help. The puppy will be up for adoption at a later date. Sheriff Pickell has planned to have the investigation evaluated by the end of the week to determine if charges will be made.
Stay tuned to Social Esteem Media for updates on the situation.
Middle Eastern Activists Urge Social Media To Take #BurnISISFlagChallenge
Lebanese Activists Challenge World To #BurnISISFlagChallenge
Three anti-Islamic State, teenage activists in Beirut have created a growing social media trend that they hope will rival the popular #IceBucketChallenge by setting fire to an Islamic State flag in the middle of Sassine Square in Lebanon’s capital Beirut and posting it for the virtual universe.
Photo via New York Post
Not long afterwards another young activists began posting footage of themselves on their Youtube account BURN ISIS burning the IS flag and captioned it: “I nominate the whole world to #BurnISISFlagChallenge You have 24 hours – GO!!”. After some comments expressing concern over some of the language on the flag being burned the group added this to the description of the video: “note: ISIS are not ISLAM nor do they represent ISLAM and muslims.”.
Lebanese justice minister Ashaf Rifi has spoken out against flag-burners threatening that they should face “the sternest punishments.” There are some Lebanese government officials that are supportive of the flag burning challenge. Ibrahim Kanaan of Lebanon’s Change and Reform group in their parliament has offered representation to the teenagers if they are charged with a crime for burning the flag.
Middle Eastern Activist’s Social Media Challenge Spreads Around The World
Word of the #BurnISISFlagChallenge has began spreading quickly on Twitter, Facebook, & other social media accounts. This challenge has not only spread to the citizens of Lebanon and the Middle East, it is also slowly gaining popularity in other countries such as Mexico & the United States where some people are printing out images of the flag in order to burn the image.
ISIS has been known in the media to be more involved in the social media world than any extremist organization to date. Their use of these tools shows the darker applications for web technology through the spreading of terror and hate.
The Future Of Human Communication
It is amazing how quickly the world of social media can spread a trend to unite like minds and challenge ideals. Before the Internet became the communication tool that it is today a challenge like the #BurnISISFlagChallenge or the #IceBucketChallenge would have taken months or years, if ever at all, to spread as far as it can in just a few days. The future of news, media, and activism will continue to become more intertwined with the unfiltered voices that tell their stories online.
The Future Of Twitter Dims As Twitpic Says Goodbye
Twitpic Is Closing Up Shop & Giving Twitter The Blame
Twitpic is closing up shop and it’s placing the full blame on Twitter. Founder and CEO of Twitpic, Noah Everett, made the announcement this week that his company would stop all operations on September 25, 2014. According to Everett, Twitter’s legal team made contact with Twitpic’s attorneys and insisted that they abandon their trademark application. If Twitpic refused to comply then Twitter threatened that it would remove the service’s access to their API, the code that allows Twitpic’s users access to share their photos on Twitter.
“Unfortunately we do not have the resources to fend off a large company like Twitter to maintain our mark which we believe whole-heartedly is rightfully ours,” Everett wrote. “Therefore, we have decided to shut down Twitpic.”
“We’re sad to see Twitpic is shutting down,” a Twitter spokesperson said.
A spokesperson for Twitter responded to questions about the Trademark inqury: “We’re sad to see Twitpic is shutting down. We encourage developers to build on top of the Twitter service, as Twitpic has done for years, and we made it clear that they could operate using the Twitpic name. Of course, we also have to protect our brand, and that includes trademarks tied to the brand.”
What Will Happen To Twitpic Content After September 25, 2014
All of the content on Twitpic will be gone forever after Septemeber 25, 2014. Don’t fret though, users won’t have to work too hard to get copies of their content before the site is shut down. A download feature where users can retrieve all of their photos and videos quickly and easily will be added to the main site in the upcoming days.
#RIPTwitter May Be Sooner Than We Think
The sad news of Twitpic’s demise isn’t as much about losing one service attached to Twitter, it brings a level of uncertainty to future developers. Why create compatible sites if you are unable to trademark your work? We will have to wait and see what type of affect the Twitpic decision will have on the future of integrated Twitter applications but it’s sure to have some sort of effect on the Twitter’s future.
Twitpic’s closure news came in hours after the Wall Street Journal reported that Twitter is planning to debut a Facebook-style, algorithmically curated newsfeed which created a huge backlash among Twitter users, even coining the hashtag #RIPTwitter. If the social media giant continues to lose support of users, investors, and developers it could follow in the grim footsteps of other extinct social media dinosaurs such as Myspace.
Are you sad to see Twitpic go? Does this change your outlook on the future of Twitter?
Fans Mourn The Death Of Robin Williams On Social Media
Robin Williams shared his gift of laughter with the world during his lifetime. The outcry of love and sorrow for Williams in the world of social media is proving that he made a deep impression on his fans. Williams apparent suicide has spread across the virtual world of social media like fire. News dealing with tragedy travels faster now than we have ever been able to reach before. This expanding world of instant news through social media sharing will only increase as more of the world has access to affordable, reliable internet service. Will we ever reach our goal of instant news spread to everyone simultaneously?
Influential People Share Their Sadness On The Passing Of Robin Williams
Social media outlets are flooded with tributes, letters, and thank you notes to the beloved actor. Celebrities and politicians took to social media today to share their feelings on Robin Williams’s death. Anne Rice, Author of the bewitching “Vampire Chronicles”, posted on Facebook: “I am still in shock that we’ve lost Robin Williams. To me he was a genius and a giant — in the class with Jonathan Winters and Sid Caesar and Mel Brooks —- and an actor of extraordinary sensitivity and talent. This is a tragedy. ” Star Trek legend, George Takei stated on his Facebook: “Such a terrible loss. Robin Williams, you delighted fans all around the globe. You, and the smiles you brought, will be sorely missed. May the heavens be brightened with your singular glow.”
Robin William Fans & Other Organizations Reach Out On Social Media
Fans are saying their goodbyes and reaching out, urging others to deal with inner demons and face depression – telling them that they are not alone. Other organizations have also featured Robin Williams in their content. The “Rethink Homelessness” campaign paid tribute to Robin Williams by highlighting societies issue in dealing with mental illnesses and the cause of ignoring those suffering from mental illness and depression. One thing is certain, he is missed already.
Ferguson MO Riot’s News Broken By Social Media Not National Media
Social media has changed so much about the way we live, how we love, and how we get our news. A tragic shooting by a Ferguson, MO police officer of an unarmed teenager, Mike Brown, has brought about anger, rioting, shooting, looting, arson, & injuries. The town of Ferguson has been turned up side down and yet the national media seems to be silent on the issue. The local Quicktrip has been looted and burned to the ground. Store owners are rushing to their establishments to try to deter the protestors from any further theft and destruction yet CNN is still running stories on the war on Iraq, the “super Moon”, and what is happening in Gaza.
Mike Brown murder causes riots in Ferguson, MO.
People are turning to social media to see photos, videos, and other content showing what is happening in St. Louis, MO. Social media gives every average person the ability to break news before the professionals. In April, 1992 during the LA Riots the world had to wait to hear about the unrest in Los Angeles while 16 years later the world has the ability to watch the riots in real time, on-line through the eyes of the people that are living through it.
Social Media breaks news of Ferguson Riots after unarmed teen Mike Brown was gunned down by police. This photo shows Quicktrip burned down after looting.
It has been said that those that do not learn history are destined to repeat it. There are lessons to be learned on both sides of the tragedy. Perhaps the free flow of information that social media will help us all to remember history with a little more detail so that we can avoid a future riot situation. The national media has been caught asleep at the wheel on this issue but thanks to social media the story is unfolding live in our living rooms.
What newsworthy event did you find out about on social media before you heard it on the national news?
Social Esteem Media 